Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball


      Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
Smart Ball follows Major League Baseball s history as a sport, a domestic monopoly, a neocolonial power, and an international business MLB s challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy.Baseball researcher Robert F Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad.Using a detailed marketing analysis and applying the principles of a smart power model, the author assesses MLB s progression as a global business brand that continues to appeal to a consumer s sense of an idyllic past in the midst of a fast paced, and often violent, present. Read Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball by Robert F. Lewis II – cricketworldcuplivestreaming.com

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      Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
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  • Hardcover
  • 176 pages
  • Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
  • Robert F. Lewis II
  • English
  • 26 December 2017
  • 1604732075

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