You have a new venture in mind And you ve crafted a business plan so detailed it s a work of art Don t get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty To succeed, you must change the plan in real time as the inevitable challenges arise In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing and that many successful businesses barely resemble their founders original idea.The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers needs, and endures You ll discover strategies for Identifying the leap of faith assumptions hidden in your plan Testing those assumptions and unearthing why the plan might not work Reconfiguring the five components of your business model revenue model, gross margin model, operating model, working capital model, and investment model to create a sounder Plan B.Filled with success stories and cautionary tales, this book offers real cases illustrating the authors unique process Whether your idea is for a start up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success. New Read [ Getting to Plan B: Breaking Through to a Better Business Model ] By [ John W. Mullins ] – cricketworldcuplivestreaming.com
John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School He earned his MBA at the Stanford Graduate School of Business and his Ph.D at the University of Minnesota An award winning teacher, John brings to his teaching and research 20 years of executive experience in high growth retailing firms including two ventures he founded and one he took public.Since becoming a business school professor in 1992, John has published four books, numerous cases andthan 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and tJohn Mullinshe Journal of Product Innovation Management His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation He is a frequent speaker to audiences in entrepreneurship and venture capital.John s now legendary first trade book, now in its fifth edition, The New Business Road Test What Entrepreneurs and Investors Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities His book, Getting to Plan B Breaking Through to a Better Business Model, co authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield Byers in California, was named to Best Books of 2009 lists by BusinessWeek and INC Magazine John s book, The Customer Funded Business Start, Finance, or Grow Your Company with Your Customers Cash, has been called mandatory reading for every entrepreneur before even thinking about seeking angel or venture capital funding in it John offers the most sure footed path to starting, financing, or growing your venture John has consulted with and done executive education on four continents for a variety of organizations both large and small, including Merck Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others He has served on the boards of fast growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.
- 224 pages
- Getting to Plan B: Breaking Through to a Better Business Model
- John W. Mullins
- 23 October 2018 John W. Mullins