Getting to Plan B: Breaking Through to a Better Business Model


      Getting to Plan B: Breaking Through to a Better Business Model
You have a new venture in mind And you ve crafted a business plan so detailed it s a work of art Don t get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty To succeed, you must change the plan in real time as the inevitable challenges arise In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing and that many successful businesses barely resemble their founders original idea.The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers needs, and endures You ll discover strategies for Identifying the leap of faith assumptions hidden in your plan Testing those assumptions and unearthing why the plan might not work Reconfiguring the five components of your business model revenue model, gross margin model, operating model, working capital model, and investment model to create a sounder Plan B.Filled with success stories and cautionary tales, this book offers real cases illustrating the authors unique process Whether your idea is for a start up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success. New Read [ Getting to Plan B: Breaking Through to a Better Business Model ] By [ John W. Mullins ] – cricketworldcuplivestreaming.com

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School He earned his MBA at the Stanford Graduate School of Business and his Ph.D at the University of Minnesota An award winning teacher, John brings to his teaching and research 20 years of executive experience in high growth retailing firms including two ventures he founded and one he took public.Since becoming a business school professor in 1992, John has published four books, numerous cases andthan 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and tJohn Mullinshe Journal of Product Innovation Management His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation He is a frequent speaker to audiences in entrepreneurship and venture capital.John s now legendary first trade book, now in its fifth edition, The New Business Road Test What Entrepreneurs and Investors Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities His book, Getting to Plan B Breaking Through to a Better Business Model, co authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield Byers in California, was named to Best Books of 2009 lists by BusinessWeek and INC Magazine John s book, The Customer Funded Business Start, Finance, or Grow Your Company with Your Customers Cash, has been called mandatory reading for every entrepreneur before even thinking about seeking angel or venture capital funding in it John offers the most sure footed path to starting, financing, or growing your venture John has consulted with and done executive education on four continents for a variety of organizations both large and small, including Merck Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others He has served on the boards of fast growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

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      Getting to Plan B: Breaking Through to a Better Business Model
 – cricketworldcuplivestreaming.com
  • ebook
  • 224 pages
  • Getting to Plan B: Breaking Through to a Better Business Model
  • John W. Mullins
  • English
  • 23 October 2018
  • 1422152693

10 thoughts on “ Getting to Plan B: Breaking Through to a Better Business Model

  1. says:

    It s the second book I read from Randy Komisar after the Monk and the Riddle and I have to admit I preferred his first book even if Getting to Plan B is quite good too I might have been slightly misled by the title even though the subtitle was quite clear, Breaking Through to a Better Business Model But it might be I never read seriously subtitles I thought the book was about what you do when you were wrong first But it issubtle It is not so much about what happens if your idea was It s the second book I read from Randy Komisar after the Monk and the Riddle an...

  2. says:

    Good book with lots of examples You can 90% by reading the first couple chapters and skimming the rest.Notes Your First Plan Probably Will Not WorkThe research on new products success and failure indicates that it takes fifty eight new products ideas to deliver a single successful new product.Getting to Plan B is about how to avoid getting stuck in a rut, missing real opportunities, or worse, closing your doors.Running out of cash isn t a cause it s a symptom or a signal that the company s bus Good book with lots of examples You can 90% by reading the first couple chapters and skimming the rest.Notes Your First Plan Probably Will Not WorkThe research on new products success and failure indicates that it takes fifty eight new products ideas to deliver a single ...

  3. says:

    Great book that adresses an issue with most business plans 90% of them never work And 10% that actually work did not worked like they were planned in the first place Highly practical Must read for founders in the startup world but also for anyone that wants to start a business It s a golden nugget.

  4. says:

    Valuable business books should change the perspective by delivering different insights or frameworks which can interpret the entrepreneurial environment Most of the frameworks look like 5 steps to earn your 1st million , but that book delivers muchuseful framework The title can also be How to diagnose which element of your business is a bottle neck Getting to Plan B includes a wide range of examples of different companies startups, traditional businesses, corporations, NGOs which Valuable business books should change the perspective by delivering different insights or frameworks which can interpret the entrepreneurial environment Most of the frameworks look like 5 steps to earn your 1st million , but that book delivers muchuseful framework The title can also be How to diagnose which element of your business is a bottle neck Getting to Plan B includes a wide range of examples of different companies startups, traditional busi...

  5. says:

    A very good book about how to discover your business model.The most interesting and different idea I found in the book is the one about learning from other companies actual or historic to help find and validate your business hypotheses Learn from successful examples worth mimic...

  6. says:

    EASILY THE BEST BUSINESS BOOK I VE READ.The book is evenuseful than its title suggests Yes, it does cover adapting your business plan when you realise that your original plan was off course However, it manages to cover this in the first two chapters Following on from this we get a model for building the non product side of your business and both the authors do a great job of enabling the reader to get down to the bones of how their company will sustain itself They answer questions you EASILY THE BEST BUSINESS BOOK I VE READ.The book is evenuseful than its title suggests Yes, it does cover adapting your business plan when you realise that your original plan was off course However, it manages to cover this in the first two chapters Following on from this we get a model for building the non product side of your business and both the authors do a great job of enabling the reader to get down to the bones of how their company will sustain itself They answe...

  7. says:

    Consie guide for developing a business model which has five elements Revenue, Gross Margin Operating, Working Capital, and Investment Using other businesses as analogs and antilogs by way of case studies may be a helpful way for start up entrepreneurs to grasp the concept of testing assumptions early on before going down a path solely based on a leap of faith This book will be a welcome supplement to an entrepreneur...

  8. says:

    While some of the stories and financial data are dated, that is not the fault of the authors The concepts presented in this book along with the action steps are concepts I wish I had known when I started my business journey I had the fort...

  9. says:

    Every new business comes with a business plan, and authors John Mullins and Randy Komisar assert that the original business plan is rarely the right one Getting to Plan B teaches a systematic way to test your Plan A an...

  10. says:

    An excellent read on breaking through to a better business model highly recommended There are loads of learnings on using analogs, antilogs, leaps of faith and dashboarding to help anyone refine Plan A creating Plan B.

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