First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon


      First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Selected as one of Soundview Executive Book Summaries s the 30 Best Business Books of the year Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market Or what about the Burger Wars, the legendary slugfests between McDonald s and Burger King Then of course, there were the Sports Drink Wars If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would be rival Although a few other brands hold slim market shares, the fact is that Gatorade single handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is than just a triumph of branding First, it s a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company s history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat drenched University of Florida football practices, the first unpalatable prototypes, and the commercial and financial interest that quickly took hold following the drink s first on field successes Then came the advertising, sponsorships, product placements many of them fortuitous , and finally the two milestones that cemented Gatorade s iconic status once and for all the ubiquitous Gatorade bath and the Michael Jordan Be Like Mike endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps there have not been many that have attended Gatorade s reign as the 800 pound gorilla of the sports drink scene Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner s circle at NASCAR events where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what deep down body thirst was, a team of university scientists had already invented something to quench it First in Thirst is the story of the product and the company, and of America s fascination with the one and only Gatorade. New Read [ First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon ] author [ Darren Rovell ] For Kindle ePUB or eBook – cricketworldcuplivestreaming.com

Is a well-known author, some of his books are a fascination for readers like in the First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon book, this is one of the most wanted Darren Rovell author readers around the world.

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      First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
 author Darren Rovell – cricketworldcuplivestreaming.com
  • Hardcover
  • 243 pages
  • First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
  • Darren Rovell
  • English
  • 24 October 2018
  • 0814472990

10 thoughts on “ First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

  1. says:

    It was a neat success story about the emergence of Gatorade, but the entire book could have fit in a better written and shorter article on sports marketing I took away a couple of good branding insights, nonetheless 2 stars for this week s marketing fix.

  2. says:

    Interesting book on one of the major success stories in marketing Dr Cade was a Renaissance man who wasn t just professor of Medicine, a renal specialist, a world class violinist, a Studebaker car aficionado and restorer, biblical scholar and very generous and kind person but he and his colleagues ...

  3. says:

    Terrible writing quality, but informative Props for making the history of Gatorade into a good read.

  4. says:

    There are some great lessons in this book like how challenging Gatorade was to drink made it seemeffective, or how setting up a situation for Gatorade to be naturally used was farvaluable than paying for it to be used.The book was really strangely written, with sentences that made no sense in the context of the paragraph they were in Sometimes it felt like an Associated Press article stretched out into an entire book.It seems like the early stages of growth were completely There are some great lessons in this book like how challenging Gatorade was to drink made it seemeffective, or how setting up a situation for Gatorade to ...

  5. says:

    This was an interesting read It wasof a marketing branding business book than a history Each section was interesting and some were very detailed I don t read much non fiction, yet still found this book interesting.

  6. says:

    Very well written I was fascinated reading how Gatorade started and the evolution of the competition and marketing strategy.

  7. says:

    A great resource for people interested in sports marketing.

  8. says:

    I enjoyed this book It is a great history of the Gatorade brand It was obviously written by a marketing person It spends a massive section talking about the Michael Jordan commercial and give the Quaker Oats buyout of St...

  9. says:

    I m a runner who uses Gatorade for all long runs races so I was interested in this It s not bad, by any means, but I found it rambling at times and in desperate need of a good editing Still, I loved the stories of the very first Gatorade and how disgusting it tasted.

  10. says:

    I m not sure why I read a whole book about Gatorade, but I did It read a bit like a 9th grade history report at times, but it wasn t terrible If you re really into marketing, business, or sports drinks, this might be interesting to you Otherwise, you can probably skip it.

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