There is a new era of marketing upon us The time of reach, frequency, and campaign oriented approaches is over And if businesses don t evolve into this new era, they may find themselves on the wrong side of history World renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of better practices that weave together both the why and the how of navigating this new landscape By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow s marketing strategy and HOW content driven experiences can be created, managed, scaled, promoted, and measured in today s business If the goal for businesses is to become like media companies, this book is the roadmap to get there. Free Read [ Experiences: The 7th Era of Marketing ] Author [ Robert Rose ] – cricketworldcuplivestreaming.com
I m an 81 year old retired teacher I have written over 26 books, done 130 You Tubes videos, and for four years have been on www.blogtalkradio.com icdrrose I interview CHANGE AGENTS People who have changed themselves and are now helping others change My UNINTERRUPTED hour interviews are appreciated by most of my guests who say it was one of or the best interview they ve had I m proud of my education and self help books CREATING YOUR GIANT SELF Best Self Help Book Ever has a forward by Dr Robert Anton Wilson, Human Potential Guru who stated it was the best self help book ever, which I added to the revised edition I m proud of my 50 years teaching as I have developededucational innovations than any teacher I ve read about.I m proudest of my 50 years with Marie with whom we raised 7 children in our yours, mine, and ours extended family They are all decent, very loving people with whom we share our lives I hope you find my books and and radio show helpful and any feedback will be appreciated.
- Kindle Edition
- Experiences: The 7th Era of Marketing
- Robert Rose
- 26 September 2018 Robert Rose