Advertising Design and Typography

      Advertising Design and Typography
The most comprehensive overview of advertising design strategies on the market today This unique, comprehensive overview of advertising design strategies, written by a best selling, award winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice Helpful appendices include an extensive glossary, bibliography, and art director s checklist Complete with than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader s mind to see accurately and critically ultimately changing the way designers think and develop visual ideas Best selling design author has unique philosophy and expertise 1,500 full color illustrations showcase outstanding advertising design from around the world Unique comparisons of print, web, TV and other campaigns which techniques work best Ideas for forging corporate identity through advertising Read Advertising Design and Typography –

Is a well-known author, some of his books are a fascination for readers like in the Advertising Design and Typography book, this is one of the most wanted Alex W. White author readers around the world.

☆ Kindle Ebook ✓ 
      Advertising Design and Typography
 Ebook By Alex W. White ✓ asmara –
  • Hardcover
  • 224 pages
  • Advertising Design and Typography
  • Alex W. White
  • English
  • 13 November 2017
  • 1581154658

10 thoughts on “ Advertising Design and Typography

  1. says:

    Fascinating look at advertising really opens up into the history and what the reader viewer looks at Hundreds of examples great for beginners me but also advanced enough for the student designer who wants to continue learning.

  2. says:

    As a textbook, this would be a great for a college course, but each page is so crammed packed with so many microscopic examples, that none of them are actually useful Plus, the authors s good and bad are only explained in captions It s hard to recommend this book as a resource for inspiration.

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